Walmart.com

Black Friday Dare to Compare: National Campaign

All national campaigns required branding to be consistent with in-store campaigns. All major campaigns such as Black Friday or Cyber Monday, required daily updates based on what was available online or in-store on the day of the event. Any campaign can be as little as 50 assets, to over 120 designed assets, including, landing page banners, emails, digital sales ads, and affiliate banners.

Show Mom Some Love: National Campaign

Show Mom Some Love: The objective of this campaign was to showcase our Mother’s Day merchandise that are featured through different departments. This is the landing page created to allow users funnel into the various sections of the site. Traffic was driven to this page through email, affiliates and other internal site assets. I worked with a copywriter and creative director to ensure design guidelines and tone aligned with the campaign.

Weekly Campaigns

All weekly campaigns are considered the ever-green campaigns used throughout the year when there are no other major campaigns. Each designer is given a set of departments, in my case: Toys, Pets, Home Goods, Weekly Ads, and Pharmaceuticals, and tasked to design campaigns that can last upwards of a month, longer depending on conversion. While we had to adhere to the Walmart Brand Guidelines, we were given the flexibility to use various colors, shapes, textures, and typography styles (within the family), to create fun, engaging and data driven ads. Below are some of my favorite:

Weekly Toy Campaigns:

Weekly Pet’s Campaigns:

Weekly Ads: