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The project done for TCF, a bank located in the mid-west, was to enhance their application process to create a better OAO (Online Account Origination), and ultimately, increase conversion rates. The UX had already been established by a third-party company known as D3—whom we worked with weekly, to make sure user flow, and visual design would work together.
We eventually landed on a sign-up process that would allow users to see where they are in the process, while also allowing them to save their application, mid-journey, to avoid sign-up drops. The style guide was an existing format provided by the client.