Matthews Asia
Website Redesign
Matthews Asia is a Bay Area finance company that focuses on allowing investors to invest in various parts of Asia. We were asked to update the brand and website, using the existing color palette and logo.
This project was unique, specifically because of the requirements needed to make the updated brand work for various different assets and mediums. We needed to keep in mind, the update not only worked for the digital presence, but for the clients White Papers, emails, newsletters, and internal marketing material.
The project was initially kicked off with a Creative Director as oversight. I worked closely with our Project Manager, UX Director, our in-house Web Developer, and a third-party CMS implementation company.
Product Pages
PHOTOGRAPHY RESEARCH
APPROVED MOOD BOARD
Part of our process is to create mood boards, typically 3 to present to a client to get a feel for what the client feels comfortable with changing. This is the approved mood board used as the basis of the entire design system and website.