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In December 2018, Extractable specialists in UX, Design, and Analytics conducted a high-level review of each bank’s marketing site. We scored them according to best practices in the categories listed below. These scores include both quantitative and qualitative criteria and reflect our analysis of the sites during a specific snapshot in time. In reviewing the sites, we aimed to be honest, fair, and consistent.
My role was to work closely with my team, to not only, help score websites from a visual design standpoint, but to work with my Creative Director to establish a look for the 2019 version of the Digital Experiences’ in Banking, report. Together, we worked on creating the iconography, layout, infographics, and a landing page.