Patelco Credit Union

Patelco Credit Union

We were asked to build a best-in-class website experience that empowers members to achieve financial health, transform the site into a more effective and efficient digital channel, and embody the refreshed spirit of the Patelco brand.

Our collective goals for the site were ambitious but achievable: Communicate that Patelco is their trusted partner who is “in it together” with their members. Establish financial health as a core commitment and differentiator for the brand. Empower members to self-serve and resolve more issues online. Convert more in-branch applications, to the online channel. And improve the administrative efficiency of the site.

A best-in-class user experience designed to
promote financial health.

Patelco Credit Union website redesign project was made with efforts from a Creative Director, two Art Directors, and myself. The design system was influenced by the style guide and photography, from R/GA of Portland.

Both Art Directors created the look and feel, as well as the main site templates. I worked on the additional site assets meant for the clients’ chosen CMS system, building custom landing pages, and building out the style guide, and QA.