New Logo
Logo Research
Branding Research
Part of our process is to create moodboards, typically 3 to present to a client to get a feel for what the client feels comfortable with changing.
Design System Concept
Design System Concept
Inspired by the hand-drawn pinstripe lettering on the San Francisco fire trucks, and other Bay Area Institutions—the new logo helps connect the Credit Union, the firefighters, and the community they serve.
The subtle changes to the elements in and around the seal has increased visibility of the firefighter helmets, and water impeller. The combination of updated color, typography, and the simplification of the seal, the logo has been updated to have more modern look and feel.
In addition to the logo, we were also asked to create a new design system that can compliment the new look & feel of the logo. The design system was drafted into an internal Brand Guideline book, which later evolved into a website redesign for their marketing site.
This project was a collaborative effort between myself and my Creative Director who lead and provided oversight. We also worked closely with our Project Manager, and a third-party Strategist who provided a new ‘voice’ and messaging to the updated brand.
Part of our process is to create moodboards, typically 3 to present to a client to get a feel for what the client feels comfortable with changing.
Design System Concept
Design System Concept
