Bubblicious
Campaign
Although Bubblicious has been a fairly well-known product for almost 40 years, it's hard to measure how much of today's young children know of them. With the use of an interactive website, children are allowed to create their own flavors of gum, name it and even purchase (with parental permission) their own gum for birthdays, parties, and any other special events. The website also allows the child's gum to be chosen as the next Bubblicious Bubble Gum.